Multi-disciplined, award-winning Creative Director

Profile

I started in the industry just before the web kicked off, Jungle was massive and brands were small. Now the web is the jungle, gargantuan brands need to think small and small brands want to look massive. I’m currently helping local brands and UK agencies look wicked.

I help brands small and large look good and sell more. I’ve worked in-house, in-agency and in-cahoots with the best across all the sectors. I design for impact and sales – Above the Line and Above the fold. Commercial ideas, creative clout.

Disciplines

Branding

Naming
Brand Strategy
Brand Workshops
Brand Architecture
Brand & Identity
Brand Guidelines
Brand Photography & Video

Digital

Digital Strategy
Prototyping
UX/UI
Wireframing
Website Design
Website Development
App Design

Design

Brochure Design
Annual Report Design
Book Design
Magazine Design
Packaging Design
Wayfinding Design
Experience Design

Clients

In-agency

Grant Thornton (Rave)
Korian UK (Shuttlefish)
Tesco (Parenthesis)
Vodafone & Nokia (Vital)
Wesleyan (Oliver)

In-house

Codemasters (UK)
Hunter Healthcare (UK)
Shuropody (UK)
UBT (UK, AU and NZ)
Voyager Networks (UK)

In-cahoots

Arbuthnot & Latham
Fargo Village
Floatworks
Nuance
Simple

Process

Dig

All design, branding and marketing is 50% research. 25% design. 25% delivering. I go deep with my research into my clients, their target customers, the market my clients are in. I spend a lot of time here understanding what makes my client tick, and their target customers tick.

It helps me create something that truly connects with your audience, has purpose and stands out.

Design

The creative element. But not just the pretty stuff.

Creativity in the tone of voice for your brand. Creativity in the layout of your interior space. Creativity in identifying the audience that will bear the largest fruit. Ideas on how to communicate with your audience, well. The insight and data are then wrapped up in beautiful visual gold. Imagery, graphically, interior-y. Let’s design.

Do

The doing bit. You’ve been taken aback by the level of digging, the design and creativity – now is the time for the real work. The doing. This is where the visuals and concepts turn into the final product.

There will be a lot of back and forth here with you and your team all through our project management software. We’ll ensure the final output is on brief, will achieve the goals set out and look visually stunning. Let’s do deliver.

Awards

One to Watch out forFresh Awards 2005

Fresh Awards ‘One to Watch out for’ award, awarded by creatives and marketeers in the industry based on the creative work created for own clients.

Young Entrepreneur of the YearShell Livewire 2003

Won the Shell Livewire Young Entrepreneur of the Year Award (Coventry and Warwickshire Final) for the Attenshun business plan. Had to present to a panel of judges from the Coventry and Warwickshire Chamber of Commerce and local business owners.

Silver AwardCream Awards 1999

A Silver Cream Award in 2002 for a Self Promotional Mailer (for Parenthesis itself) voted for by peers in the industry.

Publications

Los Logos 3Gestalten Publishing

Publish of branding work in the book Los Logos 3.

Los Logos 4Gestalten Publishing

Publish of branding work in the book Los Logos 4.

Los Logos 6Gestalten Publishing

Publish of branding work in the book Los Logos 6.

Mentoring

Digital Marketing MentorCoventry University Enterprises

Assisted startups and individuals who wanted to get to grips with digital marketing. Funded by the European Regional Development fund in partnership with Coventry University Enterprises, I worked with numerous young people to help them develop online presence.

Graphic Design MentorCoventry University

Volunteered time to critique students work on the Graphic Design Course.

Graphic Design MentorArts Council England

Ran website and graphic design courses for disadvantaged children from across Coventry. Trying to engage with and get them thinking about creative vocations when they left school.