AgencyShuttlefish CreativeClientBerkley Care Group / KorianSectorCare HomeDisciplinesBranding, Website Design

A brand to celebrate life

Berkley Care operate high-end care homes and after a recent acquisition by the large French Care Group Korian are on a mission to unify the branding of some of it’s existing homes and have a visual language and consistency for the brands for any new homes in the pipeline.

Care Home Logo Design
Care Home Logo Design
Care Home Hoardings
Care Home Hoardings Design
Care Home Hoardings Design

Living well

Using energetic imagery of residents enjoying life.

Care Home Brochure Design
Care Home Brochure Design
Care Home Visual Identity Rationale

Baz smacked it out of the park. We wanted something cool, and that’s exactly what we got. People regularly ask us who created our brand. Hats off Baz.

Rachel Kelly
Village Manager | Mazing Limited

A visual language

I put together a visual consistency for any new logos or branding projects for the group. Using the oval shape from the master Berkley Care Group, I was able to create a wide-range of visual look – but that always has a nod to the parent brand.

Berkley Care Logo Identity and how its used
Berkley Care Brochure Design and Logo Designs