AgencyShuttlefish CreativeClientBerkley Care Group / KorianSectorCare HomeDisciplinesBranding, Website Design

A brand to celebrate life

Berkley Care operate high-end care homes and after a recent acquisition by the large French Care Group Korian are on a mission to unify the branding of some of it’s existing homes and have a visual language and consistency for the brands for any new homes in the pipeline.

Care home logo for Leamington Care Home
Care home logo for Leamington Care Home
Hoarding Design for Care home in Leamington
Hoarding Design for Leamington Spa Care Home
Hoarding Design for Care home in Leamington

Living well

Using energetic imagery of residents enjoying life.

Brochure design for a care home in Warwickshire
Brochure design for a care home in Warwickshire
Logo rationale for this care home logo

Baz smacked it out of the park. We wanted something cool, and that’s exactly what we got. People regularly ask us who created our brand. Hats off Baz.

Rachel Kelly
Village Manager | Mazing Limited

A visual language

I put together a visual consistency for any new logos or branding projects for the group. Using the oval shape from the master Berkley Care Group, I was able to create a wide-range of visual look – but that always has a nod to the parent brand.

Berkley Care Logo and visual consistency
Logos and Brochure Design