Anna Jester runs a successful leadership and management consultancy, ‘Jester Consulting’, helping senior managers and business C-suite become effective leaders. The existing brand was feeling rather tired and Anna and her team were looking to move into the creative, gaming and tech sectors. Management consultancy can be rather stuffy, so I went for a playful, fun and vibrant option that mirrored the sectors Anna was looking to break into, as well as the foundation of her formula to become a great leader, you’ve got to be happy. Cue the tagline ‘Lead Happy’ and a smiley face nod in the logo mark.

Using a vivid simple colour palette, and the ‘smiley jester j’ as a graphic device to underpin all collateral – the look and feel is strong and flexible.

Designed for impact, built on Wordpress.