AgencyShuttlefishClientBen - Motor and Allied Trades Benevolent FundSectorHealthcareDisciplinesBrand Identity, Brand Guidelines, Collateral

A brand with heart fora team that always cares.

Ben are a large charitable organisation doing some amazing work supporting their members (those in the car production industry) and their families. They operate 4 care homes, a retirement village and needed their own unique brand, separate from the Ben parent brand.

Ben Care Logo
Ben Care branding guidelines
Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines

The brief

Ben Care were looking for a brand that could stand apart from the parent ‘Ben – Motor and Allied Trades Benevolent Fund’ in order for their well-established care services to carve out it’s own look, feel and tone of voice.

Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines

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Anna Burke
Head of Marketing | Ben Care

Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines
Ben Care Home Branding Guidelines

The results

Ben Care now have a brand that is strong, helps them stand out in the care home market, whist still in-keeping with it’s parent brand.