AgencyShuttlefishClientBen - Motor and Allied Trades Benevolent FundSectorHealthcareDisciplinesBrand Identity, Brand Guidelines, Collateral
A brand with heart fora team that always cares.
Ben are a large charitable organisation doing some amazing work supporting their members (those in the car production industry) and their families. They operate 4 care homes, a retirement village and needed their own unique brand, separate from the Ben parent brand.
The brief
Ben Care were looking for a brand that could stand apart from the parent ‘Ben – Motor and Allied Trades Benevolent Fund’ in order for their well-established care services to carve out it’s own look, feel and tone of voice.
It's been a pleasure working with Baz on our brand development project. He headed up the team at Shuttlefish to create a strong and meaningful new brand for our care home business, reflecting the passion we have for providing care to our residents.We are now benefitting from Baz's excellent creative and communication skills and would happily work with him again on future projects.
Anna Burke
Head of Marketing | Ben Care
The results
Ben Care now have a brand that is strong, helps them stand out in the care home market, whist still in-keeping with it’s parent brand.